{"id":4121,"date":"2022-08-09T14:11:33","date_gmt":"2022-08-09T19:11:33","guid":{"rendered":"https:\/\/consware.com.co\/?p=4121"},"modified":"2023-04-26T08:43:23","modified_gmt":"2023-04-26T13:43:23","slug":"lo-que-piensan-vs-lo-que-realmente-es-la-transformacion-digital","status":"publish","type":"post","link":"https:\/\/consware.com.co\/lo-que-piensan-vs-lo-que-realmente-es-la-transformacion-digital\/","title":{"rendered":"Lo que piensan vs lo que realmente es la transformaci\u00f3n digital"},"content":{"rendered":"<p style=\"text-align: left;\"><span data-contrast=\"auto\">A menudo, la transformaci\u00f3n digital en un contexto empresarial,&nbsp; es interpretada con la imagen de un robot realizando trabajos cotidianos o el departamento de Inform\u00e1tica y seguridad de la empresa. Sin embargo, no todos los procesos abarcan estos aspectos y no se relacionan \u00fanicamente con la inteligencia artificial.&nbsp; <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\">Asimismo, muchas compa\u00f1\u00edas se inhiben a dar este paso por miedo, debido a las malinterpretaciones infundidas por los medios y personas desinformadas. Por esto, hoy te presentamos los cuatro aspectos m\u00e1s errados al hablar de transformaci\u00f3n digital.<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/consware.com.co\/wp-content\/uploads\/2022\/08\/Diseno-sin-titulo-1.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4123 aligncenter\" src=\"https:\/\/consware.com.co\/wp-content\/uploads\/2022\/08\/Diseno-sin-titulo-1.png\" alt=\"\" width=\"586\" height=\"330\"><\/a><\/p>\n<p><b><span data-contrast=\"auto\">Costos: <\/span><\/b>Algunas empresas lo consideran como un<span data-contrast=\"auto\"> riesgo financiero, por el alto presupuesto que conllevar\u00eda. Sin embargo, esta transformaci\u00f3n debe entenderse como una inversi\u00f3n a largo plazo,<span class=\"TextRun SCXW99570483 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW99570483 BCX9\"> ya que al automatizar los procesos de las \u00e1reas, se ahorrar\u00e1n costes en la empresa. <\/span><\/span>Un ejemplo claro, es la transici\u00f3n de lo f\u00edsico a digital, que elimina el papel y los archivos de facturaci\u00f3n.<\/span><\/p>\n<p><b><span data-contrast=\"none\">\u00c1reas del negocio: <\/span><\/b><span data-contrast=\"none\">La transformaci\u00f3n digital no es solo un aspecto tecnol\u00f3gico que abarca a las \u00e1reas directamente relacionadas con ella. Es un trabajo de adaptaci\u00f3n en equipo a una nueva cultura organizativa y manera de realizar las tareas. Por esto, las empresas han optado por realizar capacitaciones que ayuden sus empleados a manejar eficientemente las herramientas digitales.<\/span><\/p>\n<p><b><span data-contrast=\"none\">Rentabilidad: <\/span><\/b>A pesar de que <span data-contrast=\"none\">algunos negocios sin digitalizaci\u00f3n alguna han conseguido resultados y beneficios econ\u00f3micos frente a su inversi\u00f3n. La integraci\u00f3n de tecnolog\u00eda en todas las \u00e1reas de negocio, permitir\u00e1 generar m\u00e1s ventas y oportunidades en el mercado. <\/span><\/p>\n<p>Un caso popular es el de Audi, que al no tener la capacidad de exponer masivamente autom\u00f3viles en todos los lugares, crearon \u00abAudi City\u00bb , unos micro <span data-contrast=\"none\">showrooms<\/span><span data-contrast=\"none\"> con cat\u00e1logos, foros de debate y pantallas interactivas, que presentaban el dise\u00f1o del carro, sonido y movimiento real del motor.<\/span><span class=\"TextRun SCXW263826890 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW263826890 BCX9\"> A partir de esto, las ventas tuvieron un aumento de&nbsp; 60%&nbsp; frente a las salas de exposici\u00f3n <\/span><span class=\"NormalTextRun SCXW263826890 BCX9\">tradicionales.<\/span><\/span><\/p>\n<p><strong><span class=\"TextRun SCXW242301279 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW242301279 BCX9\">N\u00famero de personal<\/span><\/span><\/strong><span class=\"TextRun SCXW242301279 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW242301279 BCX9\">:&nbsp; Este aspecto ha sido el m\u00e1s controversial, debido a la difusi\u00f3n por parte de los medios<\/span><span class=\"NormalTextRun SCXW242301279 BCX9\"> de una eliminaci\u00f3n masiva de puestos de trabajos. Si bien, algunas tareas pueden ser reasignadas a un programa, la digitalizaci\u00f3n generar\u00e1 nuevas clases de trabajo y facilitar\u00e1 las labores de los trabajadores.<\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">&nbsp;Fuentes:&nbsp; <\/span><a href=\"https:\/\/josepuchades.com\/mitos-de-la-transformacion-digital\/#:~:text=Estos%20son%20algunos%20de%20los%20principales%20mitos%20de,herramientas%20digitales%20que%20son%20accesibles%20e%20incluso%20gratuitas.\"><span data-contrast=\"none\">5 mitos de la transformaci\u00f3n digital &#8211; El Blog de Jose Puchades <\/span><\/a><span data-contrast=\"auto\">&nbsp; <\/span><a href=\"https:\/\/fortia.com.mx\/tendencias-recursos-humanos\/5-casos-de-exito-de-la-digitalizacion-en-los-negocios%ef%bf%bc\/#:~:text=A%20continuaci%C3%B3n%2C%20compartimos%205%20casos%20de%20%C3%A9xito%20de,menor%3A%20la%20estrategia%20de%20comercio%20electr%C3%B3nico%20de%20Nike\"><span data-contrast=\"none\">\u25b7 Digitalizaci\u00f3n en los Negocios: 5 casos de \u00e9xito &#8211; Fortia<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <a class=\"Hyperlink SCXW244038893 BCX9\" href=\"https:\/\/mx.cosmoconsult.com\/blog\/7-mitos-y-errores-sobre-la-digitalizacion\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW244038893 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW244038893 BCX9\" data-ccp-charstyle=\"Hyperlink\">7 Mitos y Errores Sobre la Digitalizaci\u00f3n | COSMO CONSULT<\/span><\/span><\/a><\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<p><span class=\"TextRun SCXW242301279 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW242301279 BCX9\">&nbsp;&nbsp;<\/span><\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A menudo, la transformaci\u00f3n digital en un contexto empresarial,&nbsp; es interpretada con la imagen de un robot realizando trabajos cotidianos o el departamento de Inform\u00e1tica y seguridad de la empresa.<\/p>\n<div><a href=\"https:\/\/consware.com.co\/lo-que-piensan-vs-lo-que-realmente-es-la-transformacion-digital\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":2,"featured_media":9182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[68],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lo que piensan vs lo que realmente es la transformaci\u00f3n digital &#8211; Consware %<\/title>\n<meta name=\"description\" content=\"All the information about: Lo que piensan vs lo que realmente es la transformaci\u00f3n digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consware.com.co\/lo-que-piensan-vs-lo-que-realmente-es-la-transformacion-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo que piensan vs lo que realmente es la transformaci\u00f3n digital &#8211; 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