Populations and the volume of information handled on the networks are growing at an accelerating rate. Likewise, the challenges posed from meeting the needs of human beings. The effect of this is that a company that has all it's information in a world or an excel file cannot keep this information organized, and even worse, cannot have a detailed control of its processes, for better decision making.
Nowadays, companies manage information about their sales, operations, customer movements, among others. But what do you really do with that information? What is the point of having it if you do nothing with it? Thanks to the advances of this new era digital transformation as opened the door to new technological tools such as Big Data.
To begin with, let's go deeper into what Big Data really is. According to the Rae, "It is the Set of techniques for analyzing, processing and managing extremely large data sets to reveal patterns, trends and associations, in relation to human behavior and user interactions".
Grouping all this in a database and analyzing it will generate answers such as: What do I sell the most and how? Where do I have my highest sales flow? What are my best sales hours? From this, you will have all the information to see and make more assertive decisions, which after all, are the main purpose of Big Data.
A hypothetical example, could be that you have a gas station with 5 people working during the day because you think that is when there is a higher flow of people. However, the data graph shows that it is only for a one hour span between 1pm and 2pm. A wise decision from this would be to reduce the number of people in the day.
From this, other decisions can be made, such as increasing the number of islanders at night. These two simple actions can provide better service to your customers and greater security when creating payments. A Software as a service like Gasdata will help you centralize all the information of your operational and administrative processes, guaranteeing correct decisions.
But how does this process guarantee to be the future of your business? Today, storing and managing an abrupt amount of data is almost impossible and beyond the capacity of user-level tools. In addition, the margin of error is high. Large-scale decisions cannot be taken lightly, especially when money and human lives are at stake. A better user experience will benefit, retain and multiply your customers.
What can't be measured can't be managed, without data analysis companies are blind and deaf. Because they base their decisions on unverified and fictitious facts. At Consware, we help you through our digital projects, to take your company to the next level through Big Data analysis.